Intro
This Privacy Notice explains what Personal Data Alphix Solutions Limited processes in connection with our Alphix Solutions website and services. It also explains why and how we process that data, together with the protections we have in place to keep it secure.
For further information regarding your data rights, please see our group wide Privacy Policy.
About us
Alphix Solutions Limited is a company registered in England and Wales (“us” “we” or “our”) and part of the Fundamental Group of companies. Alphix Solutions Limited specialises in delivering cookie-less privacy- preserving technology solutions to our clients. Further detail about what we do along with our contact details are set out below. Our group-wide website is www.fundamentalgroup.com where our Privacy Policy is set out in full, and this contains, amongst other information, details of your rights in relation to any Personal Data we process about you.
Our website
We do not undertake any user tracking on our website and no cookies are deployed. Instead, we employ our suite of Alphix Solutions for site performance purposes which include (i) website visit fraud verification (via identification of “bot” activity) and (ii) to generate company-level insights. We also utilise company-insights to retarget and advertise to corporates visiting our website.
We do not process any data which is directly or indirectly capable of identifying any individual visitor to our website We capture site performance data (“Alphix Data”) via tags placed on our website. These tags capture data sent to our website by the ISP when a web visitor wishes to access our website (we do not gain access to or place any data on a user’s device).
Alphix Data is held securely by Alphix Solutions using robust third-party suppliers, located in the UK (London). It is encrypted at rest and in transit, and used solely for the purposes outlined herein. At no stage is any other use made of Alphix Data and no profiles are generated via the limited data collected. We do not seek to directly or indirectly identify any individual and do not use Alphix Data to distinguish one user from another, save only to identify bot activity. We work with a third-party Demand Side Platform to undertake our firmographic targeting, using their local (by region) data centres. With privacy by design at its heart, the overriding objective of the solution is to only use non-personal data.
Our services
Alphix Solutions comprise a suite of privacy-preserving tools offered to our clients providing reliable site performance data that conventional tools are unable to provide. Alphix Solutions enables clients to identify potential “bot traffic” and, using company IP address data, provide firmographic insights and targeting. The solution does not rely on cookies and individual users are not tracked.
The solution operates as it is deployed on our website (see above), using Alphix Data collected via tags (placed on our clients’ websites). These tags capture IP addresses sent to our clients’ website by the ISP when a web visitor wishes to access the website (with no access to or data being placed on a user’s device).
This Data is held securely by Alphix Solutions using third-party suppliers in its London data centre, is encrypted at rest and in transit, and used solely for the purposes outlined herein. At no stage is any other use made of this data and no profiles are generated via the limited data collected. We do not directly or indirectly identify any individual and do not use the data to distinguish one user from another save only to identify bot activity. We work with a third-party Demand Side Platform to undertake firmographic targeting, using their local (by region) data centres. With privacy by design at its heart, the overriding objective is to only use non-personal data.
We use third party platforms to record where individuals have expressed an interest in our solutions (Monday.com). Where we do so, such third parties are appointed in writing under contract and required to process only in accordance with our written instructions, and not for their own purposes. We only transfer personal data outside of the EEA where appropriate legal safeguards are in place, or we have consent to do so.
In addition, we process the business contact information (such as name, business email and phone number) of those individuals who take up our services, administer accounts, operate our platforms, to operate the Alphix Solutions business and maintain our business relationship with you. We may also use this information to provide our clients with service updates regarding developments to the services and to contact you about our other products and services which may be of interest to you. This personal data is securely stored on servers located within the United Kingdom and is processed as a necessary part of providing our services and performing our contracts with our clients for Alphix Solutions. We act as data controller in processing this personal data.
For more information on your rights in connection with this data, please see the “Your Privacy Rights” section of our Privacy Policy.
Contacting us
By Email: [email protected]
By post:
The Privacy Manager Alphix Solutions Limited c/o Fundamental Media Limited. 100 Cannon Street London EC4N 6EU
Changes to this notice
We may change this Notice from time to time to reflect any changes to the types of Personal Data we process or how this processing takes place. We will notify you of any material change to this Notice.
11 February 2025