At AMX, our contextual targeting goes a step further than standard contextual providers.

We utilise search phrases instead of keywords, meaning we filter out any irrelevant articles that could be matched via keyword-based tools.

Our unique approach combines vector analysis with lexical search to ensure your ads appear alongside the most relevant content, avoiding generic placement.

The three pillars of AMX’s advanced contextual targeting

  • Utilise phrase-based analysis for hyper-relevant ad placements.
  • Understand audience habits and mindsets.
  • Gain thematic insights from detailed reporting.
  • Minimise waste by avoiding irrelevant content.

  • Reach users from specific industries critical to your business.
  • Reduce waste by excluding non-relevant impressions.
  • Support account-based marketing (ABM) strategies.

  • Target selected firms to align with your sales approach.
  • Implement tiered ABM strategies.
  • Identify and engage high-frequency users.
  • Access firm-level reporting for deeper insights.

Over 50 global brands trust AMX to power their programmatic advertising.

Discover what AMX can do for your business.

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