Do you trust your marketing data?

Our research shows conventional cookie-based analytics and activation platforms fail to accurately report more than 40% of traffic due to reliance on cookies and the use of ad blockers.

Conventional analytics vs true analutics chart

This means marketers are making decisions based on incomplete or inaccurate data and are underreporting marketing performance.

With privacy at its core, Alphix Solutions helps marketers understand their site audience better through accurate, cookie-free website analytics and activation.

With greater visibility and transparency of site traffic, Alphix provides richer insights, enabling better-informed business decisions.
By focusing on companies rather than individuals, cookie-free firmographic targeting helps move leads through the sales funnel towards conversion.

Do you know if your marketing is working?

Attribution is a major challenge for intermediates businesses whose sales happen through affiliates.

Industry + Firms	Firm name Marketing and Advertising	Firm name PUBLISHING	Firm name EDUCATION	Firm name PUBLISHING TRANSPORT	Firm name COMPUTING
Trends + Page views	10,398	10,174	6,833	455	395
Group	A2BC	ABC	A2B	A6BC2	A5
Period on period	14.8%	11.2%	7.0%	5.6%	0.3%

Visual showing industry buckets based on IP address that can be used for firmographic targeting.

Firmographic insights help bridge the gap between your marketing and offline sales.

Firmographic identifies the companies that visit your site and where they came from, proving the effectiveness of your marketing efforts and providing invaluable feedback to sales teams on the companies interested in your products.

Do you know how competitive your marketing efforts really are?

Understanding the relevance of your messaging is crucial given the constantly shifting priorities and attitudes of customers, the changing macro-economic trends and the ongoing efforts of your competitors.

This means marketers are making decisions based on incomplete or inaccurate data and are often underreporting marketing performance.

Visual showing web traffic trends on the topics fixed income and Inflation, volatility & risk. Alphix users are able to build their own benchmarks on the asset classes and topics that are relevant to them.

Alphix Solutions provides an unparalleled set of data signals that combine to give you a unique view of your position in the market.

Understand how your web content and traffic compares to that of your peers, and discover the amount and sentiment of financial news content on specific asset classes and products.

Do you feel like your activation is slow and unresponsive?

Data can be disparate and fragmented, meaning a heavy operational burden and/or poor-quality insights on which to base marketing decisions. Traditional marketing cycles compound these issues further, often taking months to get campaigns live.

When a marketing opportunity is discovered, it’s often too late to take advantage of it, leading to out-of-date campaign messaging, missed opportunities and wasted media spend.

Visual showing how long on average it takes to get a traditional campaign to market from conception to being live

Identify real-time opportunities, which enable you to benchmark yourself against your peers and understand current market demand for your products.

Our integrated, generative AI models deliver real-time activation by creating advertising messages that fit your products and current market demand, and set you apart from your competitors.
This will substantially improve your marketing performance whilst reducing time and costs.

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Solving marketers' most urgent problems

Today’s marketing technologies promise more data than ever, but for many marketers deriving insight and actioning it has never been more challenging.

Do you trust your marketing data?

Do you know if your marketing is working?

Do you know how competitive your marketing efforts really are?

Do you feel like your activation is slow or unresponsive?

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Alphix Solutions Limited. 100 Cannon Street, London EC4N 6EU is registered in England and Wales, No. 07859062