WHITEPAPER: Advertising metrics vs campaign metrics in investment management

Our latest whitepaper, Advertising Metrics vs Campaign Metrics, delves into the crucial difference between these two types of metrics and offers practical guidance for marketeers to make more strategic, data-driven decisions. Download the whitepaper to discover:

• Maximizing long-term ROI: Learn how tailored metrics designed for asset managers go beyond traditional advertising metrics. These advanced insights capture the full marketing journey, helping align your strategies with long-term business objectives and fund performance, instead of focusing solely on immediate gains.
• Real-time market insights: Understand how competitor benchmarking and live data can enhance responsiveness in your marketing efforts. Stay informed on market shifts to optimize your campaigns, improve performance, and gain a competitive edge.
• Prove the value of marketing spend: See how campaign metrics provide clear attribution and ROI, giving you the tools to showcase the effectiveness of your marketing investments. This transparency strengthens your case when justifying budgets and building stakeholder confidence.

Relying solely on advertising metrics like click-through rates (CTR) and site visits can give a skewed view of success. These metrics often fail to capture the broader context of how marketing supports long-term business goals.

This issue is even more pronounced in asset management, where the complexity of fund sales makes accurate data collection difficult. As a result, marketers tend to focus on easily accessible advertising metrics, often overlooking the deeper insights campaign metrics can provide.

Our whitepaper offers a solution. By leveraging real-time market insights, competitor benchmarking and suite of new campaign metrics, you can gain a comprehensive view of marketing performance that focuses on deliver long-term, sustainable growth.