Since its inception several decades ago, programmatic advertising has evolved significantly, now amounting to an annual spend of almost $600 billion. But despite its popularity, the programmatic market is still plagued by several fears and misconceptions. This whitepaper takes a closer look at common myths around programmatic; the importance of transparency and quality targeting; and the role of artificial intelligence and how it can be used for in-depth targeting. Download our latest whitepaper below to find out more.