Alphix Solutions, the marketing intelligence platform built exclusively for asset managers, has been named winner of Best Use of Marketing Automation and awarded the Judges’ Special Award for Best Creative Leap at the Financial Services Forum 2026 Awards for Innovation and Transformation, held on 9 July 2026 in London.
Both awards recognise a campaign delivered with State Street Investment Management that combined dynamic, persona-driven audience profiles with live market and news signals, meaning messaging stayed aligned to what investors cared about now, not last quarter.
The campaign used Alphix’s Psychographix and Activate products together. Psychographix builds psychographic profiles of investor audiences, showing not just who they are but what is shaping their thinking. Activate then puts that understanding to work, using those signals to deploy AI-powered messaging responsively as sentiment shifts. The result was hyper relevant, timely content delivered at a speed traditional campaign planning cannot match.
It is the second year running that Alphix has won at the Financial Services Forum Awards, adding to a run of recognition since 2022 that includes wins for best use of AI, best use of data and research, best digital transformation project, and best cookieless identification technology. The pattern reflects Alphix’s consistent approach: taking emerging technology, from synthetic audience modelling to real-time signal-based deployment, and turning it into practical, compliant tools that asset management marketing teams can use today.
“At Alphix we believe being early with new technology is critical to helping our clients stand out in the market,” said Darren Plimmer, Managing Director at Alphix Solutions. “These two wins reflect exactly what we set out to build: marketing intelligence that shows asset managers what investors care about now, and the means to act on it with timely, engaging messaging. To see that recognised alongside a partner as sophisticated as State Street Investment Management means a great deal to the whole team.”
About Alphix Solutions
Alphix is a marketing intelligence and activation platform built exclusively for asset managers. Working with 50 global asset management firms collectively responsible for £30 trillion in assets under management, Alphix helps marketing teams understand where investor attention is going, benchmark performance against the market, and act on opportunities in days rather than months. Alphix Solutions is part of Fundamental Group.
