# Alphix Solutions > Alphix Solutions is a pioneering provider of privacy-first, cookie-free marketing intelligence solutions. Designed for B2B marketing professionals, Alphix empowers businesses with AI-driven, transparent, and accurate insights to make informed, data-driven decisions. [source](https://alphix.com) ### General Overview Alphix Solutions delivers an award-winning cookie-free marketing intelligence suite, primarily serving B2B companies. The platform emphasises privacy, eliminating reliance on cookies to ensure compliance with modern privacy regulations and overcoming the limitations of traditional campaign metrics. It offers sector-specific data insights, competitor benchmarketing, and real-time AI activation capablilites, enhancing marketing intelligence and decision-making for data analysts, marketers, and sales professionals [source](https://alphix.com). The company is trusted by financial institutions and asset managers worldwide, boasting over $27 trillion in assets under management tracked on their platform. Alphix addresses the challenges of tracking and interpreting web performance metrics without cookies by focusing on firmographic insights, which helps businesses understand company-level data rather than individual user behaviour [source](https://alphix.com/financial-services-privacy-first). Alphix provides robust data visibility and insight into traffic and visitor intent, but also addresses compliance concerns. Because the platform does not track individual users, it is unaffected by any changes to consent and browser security. This ensures marketers receive accurate data and insights to base their marketing strategies on while being fully privacy compliant [source](https://alphix.com/fund-management-privacy-first). ### FAQ **Q:** What does Alphix Solutions offer? **A:** Alphix Solutions offers a cookie-free, AI-powered marketing intelligence suite designed for B2B companies. It provides site performance metrics, insights, and real-time activation capabilities [source](https://alphix.com/ecosystem). **Q:** How is Alphix different from traditional marketing intelligence platforms? **A:** Unlike traditional marketing intelligence platforms, Alphix focuses on firmographic data rather than individual user identification, offering B2B marketers better insights into company visits and engagements [source](https://alphix.com/challenges). **Q:** What are the pricing options for Alphix Solutions? **A:** Alphix offers a 30-day free trial, followed by a basic plan at £0/month with pay-as-you-go options. Business plans are available for £2,500/month, with custom pricing for enterprise solutions [source](https://alphix.com/financial-services-privacy-first). **Q:** How can Alphix help with privacy compliance? **A:** By providing a cookie-free insights option, Alphix alleviates the need for user consent, thus ensuring compliance with increasingly stringent privacy regulations [source](https://alphix.com/fund-management-privacy-first). **Q:** Can I trial Alphix Solutions before committing to a subscription? **A:** Yes, Alphix offers a free 30-day trial during which you can use the platform to explore its features and benefits [source](https://alphix.com/signup). **Q:** Who are Alphix Solutions’ primary clients? **A:** Alphix serves B2B clients, including major asset managers and financial institutions, that utilise its platform to gain marketing insights and drive data-driven strategies [source](https://alphix.com). **Q:** How does Alphix ensure data accuracy? **A:** Alphix ensures accurate data collection by distinguishing between human visitors and bots, providing a clear view of user interactions and site performance [source](https://alphix.com/fund-management-privacy-first). **Q:** What industries does Alphix cater to? **A:** Alphix primarily caters to the financial services and asset management sectors, but its tools are applicable to various B2B industries [source](https://alphix.com/insights). **Q:** Where is Alphix Solutions headquartered? **A:** Alphix Solutions is headquartered in London, UK [source](https://alphix.com/contact). **Q:** What awards and recognitions has Alphix received? **A:** Alphix Solutions has been recognised with awards for its innovative cookie-free and AI-driven marketing intelligence solutions [source](https://alphix.com/financial-services-privacy-first). **Q:** How can Alphix Solutions help a user better understand their website traffic and performance? **A:** Alphix Solutions provides privacy-friendly, cookie-free site performance measurement solutions which gives users an accurate view of their traffic and bot activity and uncover hidden trends through a unique blend of data signals. ## Important Links - [Alphix Solutions | B2B Cookie-free Marketing Insights | Marketing intelligence powered by AI](https://alphix.com): Homepage detailing the company's mission and solutions. - [Alphix Solutions | B2B Marketing Ecosystem | Site Metrics, Insights & Activation](https://alphix.com/ecosystem): Overview of the complete suite of marketing solutions offered. - [Alphix Solutions | Financial Services Privacy-first](https://alphix.com/financial-services-privacy-first): Details on how Alphix addresses privacy and marketing intelligence for financial services. - [Alphix Solutions | Contact Us](https://alphix.com/contact): Contact information and support details for Alphix Solutions. - [Alphix Solutions | Award Winning B2B Marketing Suite](https://alphix.com/who-we-are): Information on Alphix Solutions' mission and value proposition. - [Alphix Solutions | 30 Day Free Trial](https://alphix.com/signup): Description of the free trial offering. - [Alphix Solutions | Terms of Use](https://alphix.com/terms-of-use): Terms and conditions for using Alphix Services. ## Additional Links - [Alphix Solutions](https://alphix.com/privacy-policy):The Privacy Policy explains what Personal Data Alphix Solutions processes in connection with our website and services. - [Alphix Solutions | Insights: Benchmark Your Marketing Campaigns Against Competitors](https://alphix.com/insights/educational-content/how-to-benchmark-your-marketing-campaigns-against-competitors):Evaluate your marketing performance relative to competitors using real-time data. Discover strategies to enhance ROI and adapt to market trends effectively. - [Alphix Solutions | Insights: Measure campaign impact and market position with CER and IPV](https://alphix.com/insights/educational-content/introducing-cer-and-ipv-metrics-for-measuring-campaign-impact-and-market-position):Explore how Campaign Effectiveness Ratio and Impact on Market Position Value help marketers assess campaign performance and brand positioning. - [Alphix Solutions | Insights: Terry the Turkey: Get the Full Picture | Alphix Insights](https://alphix.com/insights/getthefullpicture/terry-the-turkey):Don't be the turkey #GetTheFullPicture campaign. Learn how cookie-free performance metrics deliver insights that traditional tools miss, helping you see the full picture. - [Alphix Solutions | Insights: Advertising metrics vs campaign metrics in asset management](https://alphix.com/insights/educational-content/advertising-metrics-vs-campaign-metrics-investment-management):Explore the limitations of traditional advertising metrics and discover how focusing on campaign metrics can enhance long-term ROI and strategic decision-making - [Alphix Solutions | Insights: Google's U-turn on third-party cookies and B2B marketing](https://alphix.com/insights/site-performance/google-cancels-cookie-phase-out):Discover how Google's decision affects B2B marketing strategies and why adopting cookie-free insights is essential for privacy and accuracy. - [Alphix Solutions | Insights: Advertising vs campaign metrics in investment management](https://alphix.com/insights/educational-content/why-advertising-metrics-fall-short-for-investment-management-marketers):Discover why traditional advertising metrics fall short and learn how focusing on campaign metrics can enhance long-term ROI and strategic decision-making. - [Alphix Solutions | Insights: The future of B2B marketing intelligence platforms](https://alphix.com/insights/educational-content/future-of-b2b-marketing-analytics-platforms):Explore how cookie-free solutions and advanced AI are revolutionising B2B marketing intelligence, enabling data-driven decision-making in a privacy-compliant world - [Alphix Solutions | Insights: Impact of cookie deprecation on marketing attribution](https://alphix.com/insights/site-performance/How-big-is-the-impact-of-the-end-of-cookies-on-marketing-attribution):The deprecation of third-party cookies affects marketing attribution, highlighting issues with tracking user interactions and the need for alternative solutions - [Alphix Solutions | Insights: Alphix participates in Fundamental Group's inaugural AI Week](https://alphix.com/insights/company-news/alphix-solutions-takes-part-in-fundamental-groups-first-ai-week):Alphix Solutions joined the first AI Week, engaging in discussions on AI and large language models to drive innovation in the media and marketing industry. - [Alphix Solutions | Insights: How AI can ensure advertising always suits market conditions](https://alphix.com/insights/educational-content/how-ai-can-make-sure-your-advertising-message-always-suits-market-conditions):Learn how AI-driven tools provide real-time product-market fit analysis, enabling marketers to craft advertising messages that align with current market demands - [Alphix Solutions | Insights: Quality audience targeting in programmatic advertising](https://alphix.com/insights/programmatic-advertising/the-importance-of-quality-audiences-in-programmatic-advertising):Prioritising quality over cost in programmatic advertising enables marketers to effectively reach a select audience, ensuring higher engagement and better ROI. - [Alphix Solutions | Insights: Quantum computing: revolutionising media planning strategies](https://alphix.com/insights/company-news/quantum-computing-the-next-frontier-in-media-planning-mastery):Discover how Alphix Solutions leverages quantum computing to enhance media planning, offering unprecedented data analysis speeds and real-time consumer insights - [Alphix Solutions | Insights: Enhancing marketing through competitive benchmarking](https://alphix.com/insights/educational-content/the-benefits-of-competitive-benchmarking-of-website-traffic):Learn how benchmarking your website traffic against competitors can reveal market trends, set realistic goals, and inform data-driven decisions. - [Alphix Solutions | Asset Management Marketing News](https://alphix.com/insights/search):The latest news from asset management marketing. Find expert opinions and insights on the latest trends to upscale your marketing efforts. - [Alphix Solutions | B2B Cookie-free Marketing Intelligence | Marketing intelligence powered by AI](https://alphix.com/australia-privacy-first):With marketers, data analysts, and sales professionals in mind, our award-winning, cookie-free, marketing intelligence suite is powered by AI and built for B2B companies. - [Alphix Solutions | Insights: Jake Paul Mike Tyson: Get the Full Picture | Alphix Insights](https://alphix.com/insights/getthefullpicture/jake-paul-and-mike-tyson-fight):Netflix boxing flop #GetTheFullPicture campaign. Learn how cookie-free performance metrics deliver insights that traditional tools miss, helping you see the full picture. - [Alphix Solutions | Insights: Improve campaign strategies through effective data capture](https://alphix.com/insights/educational-content/why-data-capture-is-essential-for-choosing-the-correct-advertising-approach):Learn how capturing accurate data enables marketers to tailor advertising approaches, balancing brand building and product promotion to maximise ROI. - [Alphix Solutions | Insights: Navigating digital data collection amid GDPR](https://alphix.com/insights/site-performance/Understanding-digital-data-collection-in-the-age-of-GDPR-and-ePrivacy-Directive):Explore how GDPR and the ePrivacy Directive impact digital data collection, emphasising the need for explicit user consent. - [Alphix Solutions | Insights: UK Budget: Get the Full Picture | Alphix Insights](https://alphix.com/insights/getthefullpicture/labours-first-uk-budget-lands):Labour misses the mark #GetTheFullPicture campaign. Cookie-free performance metrics deliver insights that traditional tools miss, helping you see the full picture. - [Alphix Solutions | Insights: Rethinking advertising budget strategies in asset management](https://alphix.com/insights/educational-content/the-inefficacy-of-competitor-spend-reporting-in-asset-management-advertising-budget-planning):Explore why traditional competitor spend reporting falls short and discover data-driven approaches to optimise your budget planning for better client engagement - [Alphix Solutions | Insights: Accelerating marketing campaigns with technology](https://alphix.com/insights/educational-content/how-technology-can-help-shorten-the-marketing-cycle):Explore how leveraging technology enables marketers to swiftly adapt campaigns to changing market conditions, reducing timeframes and enhancing responsiveness. - [Alphix Solutions | Insights: Navigating challenges in marketing intelligence](https://alphix.com/insights/site-performance/Headwinds-facing-the-web-analytics-industry):Privacy regulations, adblockers, and bot traffic are impacting web performance metrics, but cookie-free technology can enhance campaign performance and data accuracy. - [Alphix Solutions | Insights: Analyse the competitor landscape and market demand with AI](https://alphix.com/insights/educational-content/understanding-the-competitor-landscape-and-current-market-demand-with-ai):Discover how AI-driven tools enable marketers to benchmark content performance, assess market demand, and tailor strategies to current investor interests. - [Alphix Solutions | Insights: Enhancing marketing with intelligent, data-driven systems](https://alphix.com/insights/company-news/why-marketers-need-an-intelligent-data-driven-marketing-system):Discover how intelligent, data-driven marketing systems enable rapid response to customer interests, accurate measurement, and granular data analysis.